Dec 4, 2025
Video-first launch pages that still convert
Hero video can lift clarity and trust when it loads fast, respects motion preferences, and never hides the primary CTA.
Autoplay with sound off, poster frames that communicate the value prop, and transcripts below the fold keep pages accessible and fast enough for cold traffic.
Place the primary CTA in persistent chrome or an early static module so users who never press play can still act. Use lazy loading for below-fold media.
Test compression and CDN settings on real devices; a beautiful reel that stutters on mid-tier phones often loses to a simpler static hero with crisp copy.